ad

Gap’s Christmas cheer makes a boycott backfire

Gap’s Christmas cheer makes a boycott backfire

The Mississippi-based American Family Assn. last week issued a fatwa against Gap Inc. — the retailing giant whose brands include Gap, Old Navy and Banana Republic — calling for a “two-month boycott over the company’s failure to use the word ‘Christmas’ in its advertising to Christmas shoppers.”

The War on Christmas season has officially begun.

Gap “does not use the word ‘Christmas’ to avoid offending those who don’t embrace its meaning,” writes Buddy Smith, executive assistant to the president of the AFA, on the organization’s website. “Christmas has historically been very good for commerce. But now Gap wants the commerce but no Christmas.”

“I interpret Gap’s decision as a warning sign to Christians to get out there and tell people about Jesus Christ,” writes Smith.

And they say nobody likes fruitcake.

It would be easy to get sidetracked into debating the merits of the War on Christmas. Why, for example, is the phrase “Happy holidays” so insufferable to Christian fundamentalists, but not the vulgar, surfeiting exploitation of Christ’s name to sell smokeless ashtrays, dessert toppings, Droid phones and trampolines? I’m not a theologian but I think the Gospels are pretty clear that Jesus was no fan of merchants.

And since China is in the news this week: Why not go after Gap and other retailers for trading in Chinese-made goods, since the Chinese government actively oppresses the Christian faith? Seems like building a case on religious tolerance would have more resonance. Oh, wait. Never mind.

But here’s the real question: Why attack Gap for not using the word “Christmas” in its advertising when in fact it does, and in a big way too?

Surf on over to YouTube and watch Gap’s latest 30-second spot, titled “Go Ho Ho” (Crispin Porter + Bogusky). The spot — which is in heavy rotation on network and cable TV — features a group of insanely athletic dancers leaping and twirling and stomp-cheering around a white log-cabin set. They chant, “Go Christmas, go Hanukkah, go Kwanzaa, go solstice. . . . Do whatever you wannukkah and to all a cheery night.”

There it is, right up front, enjoying pride of place: the C-word.

Meanwhile, both Old Navy and Gap sell Christmas-themed merchandise, such as Christmas boxer shorts, which I’m sure can only be removed in the sanctity of marriage.

In other words, Gap Inc. has demonstrably not banned the use of the word from its advertising or stores. So how did AFA get this so wrong?

Gap Inc. has been in the organization’s War on Christmas cross hairs for a while now, and it may well be that the boycott was planned before Gap’s holiday ads were released (phone and e-mail messages to the AFA were not returned). Gap and CP+B just pulled a switcheroo.

It’s unlikely the new Gap ads will placate the psalm-singers in Tupelo. After all, in the spirit of inclusiveness, Christmas is mentioned in the same breath as Hanukkah, Kwanzaa and solstice. The winter solstice, as everyone knows, is a pagan celebration, so — viewed through a peculiarly warped lens — the Gap ad puts Christians on the same level as a bunch of blue-paintedheathens dancing around a Yule log drinking mead out of a stag horn.

How dare they! I call for a double boycott.

Perhaps the AFA did Gap a favor. If you look at the history of the organization’s boycotts — often involving punitive actions against companies that support gay rights — you’ll see that they have no commercial impact. Actually, these boycotts seem to be good for business: In the decade of the AFA’s boycott against Disney, which ended in 2006, the world’s largest entertainment conglomerate’s revenue roughly doubled to $34 billion. Likewise for Ford, which just posted a billion-dollar profit in the third quarter of 2009.

I’m not suggesting causality, but condemnation by the AFA does seem to be a kind of lucky charm for big business. Personally, I am inclined to patronize Gap as a statement of cultural tolerance, even though at my age I look like an overcooked ballpark frank in its clothes.

The big loser here is the AFA. The annual War-on-Christmas drumbeat is absolutely not about defending the sacredness of Christmas. It is instead — transparently — marketing, a ratings gambit for Bill O’Reilly and Sean Hannity, and for the AFA, the centerpiece of its annual fundraising.

This year, thanks to Gap, the AFA fumbled its boycott ball and in the process managed to look both intolerant and out of touch.

It’s beginning to look a lot like Christmas.

Atheist Bus Campaign Draws Official Complaint

Atheist Bus Campaign Draws Official Complaint

A private citizen has filed a complaint with the Council of Ethics in Advertising over the atheist bus campaign, which has plastered buses in some cities with atheist slogans.

According to the petition, the cheery ad campaign for atheism is slanderous and breaches UN human rights treaties.

The chair of the Union of Freethinkers, Jussi Niemelä, denies the allegations.

“Our intention is in fact to promote human rights as an organisation advocating the equality of different belief systems,” says Niemelä.

The buses bearing controversial slogans, such as There’s probably no God. Now stop worrying and enjoy your life or Enjoy your life as if it’s the only one you’ve got, will continue to stir discusson this week in the capital city region, Tampere and Turku.

The Council of Ethics in Advertising has acknowledged the complaint and says it will assess the matter at its August 19 meeting.

The Atheist Bus Campaign was launched across the UK on January 6, 2009, and now similarly-minded organisations in countries around the world have adopted the idea as well. Comedy writer/journalist Ariane Sherine initially started the campaign in response to evangelical Christian ads on London’s public transport, which sought to remind the public about Judgement Day.

New Metro ads likely to stir up controversy

New Metro ads likely to stir up controversy

WASHINGTON – It wouldn’t be the holiday season without a little controversy concerning God.

Starting next week, Metro will roll out a set of advertisements on its buses sponsored by the American Humanist Association (AHA), a non-theist group. The ads will show a picture of a fake Santa Claus and read: “Why believe in a god? Just be good for goodness’ sake.”

“The idea being ‘why believe in a god?’ It is just not necessary,” says Roy Speckhardt, executive director of the AHA. “And ‘just be good for goodness’ sake’ meaning, why not truly do what we can to be good for the sake of goodness.”

The ads will be displayed on the sides and taillights of more than 200 Metro buses starting on Nov. 18. The interior posters will go up Dec. 1. The campaign is costing the AHA about $40,000.

“For the most part, we are reaching out to non-theists, to atheists who thought they were alone and now realize there is a way to connect with like minded folks,” Spekhardt says. “But this will also give those people on the fence something to think about.”

The AHA thought about campaigns in other cities, but chose D.C. because they believe the message will reach the widest swath of people without getting lost in the mix of other ads. The group defines humanism as “a progressive philosophy of life that, without theism, affirms our responsibility to lead ethical lives of value to self and humanity.

The timing of the ads is also intentional.

“We really are hoping to reach out during the holidays. When Thanksgiving comes, and everyone gets around to say grace, maybe the non-theist in the room can say, ‘maybe I should be excused,’ or ‘maybe I can say something this time’ and say something that doesn’t give credit to something that doesn’t exist for all that we have done on this planet.”

The AHA says it will think about expanding the ad campaign, based upon the reaction it gets.

The campaign comes as conservative Christian groups gear up their efforts to keep Christ in Christmas. In the past five years, groups such as the American Family Association and the Catholic League have criticized or threatened boycotts of retailers who use generic “holiday” greetings.

In mid-October, the American Family Association started selling buttons that say “It’s OK to say Merry Christmas.” The humanists’ entry into the marketplace of ideas did not impress AFA president Tim Wildmon.

“It’s a stupid ad,” he said. “How do we define ‘good’ if we don’t believe in God? God in his word, the Bible, tells us what’s good and bad and right and wrong. If we are each ourselves defining what’s good, it’s going to be a crazy world.”

Also on Tuesday, the Orlando, Fla.-based Liberty Counsel, a conservative Christian legal group, launched its sixth annual “Friend or Foe Christmas Campaign.” Liberty Counsel has intervened in disputes over nativity scenes and government bans on Christmas decorations, among other things.

“It’s the ultimate grinch to say there is no God at a time when millions of people around the world celebrate the birth of Christ,” said Mathew Staver, the group’s chairman and dean of the Liberty University School of Law. “Certainly, they have the right to believe what they want but this is insulting.”

Best-selling books by authors such as Richard Dawkins and Christopher Hitchens have fueled interest in “the new atheism” – a more in-your-face argument against God’s existence.

Yet few Americans describe themselves as atheist or agnostic; a Pew Forum on Religion and Public Life poll from earlier this year found 92 percent of Americans believe in God.

There was no debate at the Washington Metropolitan Area Transit Authority over whether to take the ad. Spokeswoman Lisa Farbstein said the agency accepts ads that aren’t obscene or pornographic.